About us

We are three hard-working professional women inspired by the passion and creativity of the social entrepreneurs we meet. There are so many important needs and so many smart people with good ideas. And good ideas require support. The Bindu Project works like private equity for charitable start-ups during their formative stage. Often when they need help, financial help, the most. We hope you will help us put more Bindu coins in circulation and help those great ideas grow.

Shelley Bird

Shelley has over 25 year’s international experience in brand strategy, business development, marketing, crisis management, and public relations across multiple industries, large corporations, and start-ups. She has launched brands, companies and public service initiatives around the world. Shelley holds a Master of Arts degree in communication management and a Doctorate in communication from the University of South Australia. She is the former executive vice president in the Office of the CEO at Cardinal Health. Shelley is a board member of Wexner Center for the Arts and Goodwill Columbus. She is a past chair of International Association of Business Communicators, a classic car lover, and an assemblage artist.

Dianne Radigan


Dianne is currently vice president of community relations at Cardinal Health. Under her leadership, Cardinal Health works in partnership with local, state and national organizations to address healthcare quality and efficiency, and prescription drug abuse. She previously served as chief operating officer of Children’s Hunger Alliance.  Dianne is a board member of Access HealthColumbus and Columbus State Community College. She has a master’s degree in nutrition from Michigan State University and is a registered dietitian.

Eden Sulzer


Eden is a communication professional and women's advocate. She is currently an executive at Cardinal Health where she co-founded Women in Pharmacy, a program designed to help more women become owners of independent pharmacies. She previously served as vice president at Dix & Eaton, an integrated communications consultancy, where she advised public and private companies in the healthcare, banking and chemical industries. She started her career at NCR Corporation where she held roles in internal communication and proposal management.