About us

We are hard-working professional women inspired by the passion and creativity of the social entrepreneurs we meet. There are so many important needs and so many smart people with good ideas. And good ideas require support. The Bindu Project works like seed funding/private equity for charitable start-ups during their formative stage. Often when they need help, financial help, the most. We hope you will help us put more Bindu coins in circulation and help those great ideas grow.

Shelley Bird
Founder & President

Shelley Bird is a “builder” with 25+ years of global marketing, strategy, and business transformation experience at technology start-ups and Fortune 500 companies across multiple industry sectors. Having lived and worked in seven countries, she has helped organizations navigate disruptive change and culture transitions, launch new ventures, and retool existing models. She is currently CEO of LiveFocus, a medtech start-up that makes optical examination of biological samples and other materials mobile, user-friendly, and affordable. She is also a board member of the Wexner Center for the Arts and a member and former chair of X Squared Angels, an angel group that invests in women-led early-stage companies. She is a past chair of the International Association of Business Communicators, a classic car lover, and an assemblage artist. She earned a Doctorate in Communication at the University of South Australia but still doesn’t speak with an Aussie accent. 


Eden Sulzer


Eden is a communication professional and women's advocate. She is currently an executive at Cardinal Health where she co-founded Women in Pharmacy, a program designed to help more women become owners of independent pharmacies. She previously served as vice president at Dix & Eaton, an integrated communications consultancy, where she advised public and private companies in the healthcare, banking and chemical industries. She started her career at NCR Corporation where she held roles in internal communication and proposal management.